Listing site tool limits ZIP code searches to 6 agents’ ads says ad placement differs from Zillow's

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Takeaways: Agents focused on newly built homes have a way to be consistently listed when certain ZIP codes are searched. Buyers can find locally focused agents easier. Site looks to improve on Zillow agent listings. With a focus on lead generation and pairing buyers of new homes and condos with top local agents in specific ZIP codes, launches a new online search tool. According to, the site’s search tool is different from other home listing sites because it is more consistent with its Realtor contacts listed. When a potential buyer searches listings for a specific ZIP code, a number of newly built or planned homes will pop up, along with contact info for a “premier agent” and up to five “featured agents.” For one month, only these six agents’ contact info will pop up when that specific ZIP code is searched or the page is refreshed. A premium agent pays $100 a month to receive the fixed position on the site. Th...