Re/Max rolls out new way to ‘watch’ listings

Franchisor continues technology initiative with new Apple Watch app

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Takeaways: Re/Max is launching an app for the Apple Watch. 3-D tours can be viewed via the app. The Apple Watch will be used by roughly 15 million people in one year. The number of Apple Watch users is projected to reach 15 million after its first year. Re/Max is counting on a number of those users being potential homebuyers. The franchisor recently launched Re/Max Real Estate Search, a consumer app for the Apple Watch that offers location-based search capabilities with scrollable for-sale listing details and agent contact links. [Tweet "Re/Max for Apple Watch offers location-based search capabilities with agent contact links."] "In the past, we created content for the Internet that could also be viewed on other devices. Now, with the tremendous growth of mobile users, we're designing content primarily for smartphones and mobile devices that's also compatible with the traditional Internet platform," said Tim Drouillard, senior vice president of information technol...