Disruption and innovation abound in today’s real estate technology world. With the recent announcement of Zillow Group acquiring transaction management firm dotloop, Zillow continues to be mentioned in headlines — and social media threads — as a threat to the real estate industry.
Some online search tools let buyers compare the listing information of homes side by side. Now RealScout, the provider of a search platform that lets agents collaborate with clients, also lets them compare rooms side by side.
Here are three reasons your offer-gen strategy is broken and some suggestions on how to fix it. First, it’s a no-brainer that people are looking for homes online when 9 out of 10 buyers are using the Internet for their home search and 43 percent found their home online.