Technology

John Guidos: ‘I am motivated by the idea of working with a great team on an interesting and progressive project’

Tech leader hires 'best talent possible' to grow company

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Describe what you do in one sentence: I am the co-founder and chief operating officer of TurboAppeal, a big data and technology company in the real estate space.

What’s your favorite classic piece of literature and why? “The Old Man and the Sea” by Ernest Hemingway.

Are you the first entrepreneur in your family? Yes. I am the first entrepreneur in my immediate family.

Why’d you decide to join your company? We founded this company with the idea of building a great culture and changing the world by always trying to do the right thing.

Describe a time when you felt particularly insecure about the future of your company. How did you bounce back? I believe that insecurity comes with the territory when developing a startup. You must bounce back every day, which keeps things interesting.

What would you describe as your company’s biggest victory since you joined it? TurboAppeal’s biggest victory has been our ability to work with incredible strategic investors and channel partners. These relationships will help us achieve our aggressive goals.

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What’s your favorite activity outside of work and why? I am an avid outdoorsman. There is nothing better than spending time with friends and family fishing, hiking, camping, biking or kayaking.

John-Guidos-Fishing

 

What’s been the biggest obstacle your business has encountered, and how have you dealt with it? Thus far, our obstacles have revolved around the need to grow and expand quickly, which is a generally better than the alternative. We have dealt with this obstacle by hiring the best talent possible. Our team continues to grow and I am excited for the future.

What puzzles you most about the industry? I am constantly puzzled by the lack of education homeowners possess regarding property taxes. I may be biased, as I tend to encounter this issue on a daily basis.

What is the most important lesson you’ve learned about building a business? I have learned that “you don’t know what you don’t know.” A wise person once told me this old saying and it took me a while to figure out what it meant. After starting this business a few months ago, I now identify with this saying, as every day brings new unforeseen challenges.

What’s the most overrated real estate technology? Great question. It’s great because I do not have a good answer. Technology helps, but it is only as important as those who use it.

John-Guidos-Work

 

How will the role of the real estate agent change over the next five years? I believe the role of the real estate agent will remain consistent. However, different technologies will help agents become even more indispensable to their clients. Agents will continue to become an “all-in-one” resource for their clients.

What motivates you more: power or money? Neither. I am motivated by the idea of working with a great team on an interesting and progressive project.

What is your biggest professional fear? My biggest professional fear is becoming complacent. Too often I find myself talking with friends and colleagues who are happy just being comfortable. I enjoy being outside of my element and working on new and innovative products/services.

What is your biggest personal fear? My biggest personal fear is not living every moment to its fullest potential. This keeps me very busy.

Whom do you respect most in the industry? I respect the hardworking agents and brokers who help people find properties. It is a very competitive space to be in.

Age: 36
Degree, school (if applicable): B.A. in communication/political science from Purdue University (2002); J.D. from DePaul University College of Law (2005)
Location: Chicago, Illinois
Social media: LinkedIn, Twitter

Are you a real estate leader who’d like to participate in our profile series? Email amber@inman.com.