Dusty Baker had a plan to overtake a friend’s Instagram popularity. The impromptu contest led him to some unexpected results, though — namely, sales.

Dusty Baker had a plan to overtake a friend’s Instagram popularity.

The impromptu contest led him to some unexpected results, though — namely, sales. He shares his story, joining Kenny Truong and Sarah Scheper, who talk about using referrals and customer reviews in addition to social media.

Watch the video:

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