• There's a myth among agents that it's OK to only land 50 percent of the listings for which you make appointments.
  • A lot of agents are employing old, antiquated tools and techniques that cost them listings.
  • If you employ modern prequalification and presentation tools, your success rate will be much higher.

There’s a myth among agents that it’s OK to only land 50 percent of the listings for which you make appointments.

You wouldn’t accept a 50 percent grade from your kids; why do you think it’s OK for yourself?

Listing agents make more money, have more solid businesses and more free time than buyers’ agents. The more listings you have, the more security you’ll have mentally, emotionally and financially. It’s a challenging job, though, and requires a lot of effort — and if you’re wasting that effort on lost listings, it can be disheartening.

So if you’re tired of walking away from half of your listing appointments empty-handed (or even worse, you think that’s normal!), tune in today’s episode to find out what you’re missing.

Let’s take a look at the top 10 reasons agents don’t walk away with signed paperwork on a listing appointment.

We’re also going to discuss the modern approach to listing appointments using prequalification and a pre-listing package to avoid the old 1970s style “big close” that many agents still employ.


Subscribe to Tim and Julie Harris’ podcast on iTunes. To learn about the pre-listing package mentioned in today’s show, schedule a call with us.

Tim and Julie Harris have over 20 years’ experience in real estate. Learn more about their real estate coaching and training programs at timandjulieharris.com, or schedule a free coaching call with them at freecoachingcallsforagents.com.

Email Tim Harris.

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