Branding is probably one of the most confused and misunderstood marketing practices within the real estate industry. The common understanding is that we produce logos, designs and images that represent who we are, or what our firm represents.

These are aspects of branding, but they lack the fundamental substance of what a brand is.

So what is a brand? The truth about branding is we “impress indelibly” at every point of the client experience: from their first visit to your website, to the closing table and through the post-close follow-up.

So how does a real estate agent, broker or firm build a brand that stands out and makes a difference? That’s the topic of our next webinar, “How to Craft a Powerful Brand and Identity in Real Estate.”

This session is in high demand. Claim your spot!


During this session, Garry Wise and Chris Scott from The Paperless Agent will discuss what they’re doing at their brokerage in Austin, including:

  • Brand placement for the biggest impact with customers and prospects
  • How to talk about your brand without sounding like you’re full of it
  • The secrets of crafting a brand that captures the essence of your business

This webinar on “How to Craft a Powerful Brand and Identity in Real Estate” is for agents, brokers (big or small) and anyone responsible for their identity in the marketplace.

Save your spot now and register today.
Tuesday, September 29 at 9 a.m. PDT/ 12 p.m. EDT


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