Why you simply can't do enough marketing for a buyer

  • As a buyer and as a client, here's what I will tell you: You can’t do enough marketing for me.
  • Most agents leave me hungry -- starving, even. There are listings without enough pictures, listings with three-line descriptions rife with clichés.
  • An agent who does a good job marketing listings is probably pretty good at any aspect of her job.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

Do a search of your local MLS for an average-priced listing in your market. Look at, say, five listings. How many of those do you think are well-marketed? I’m not talking about whether they have a video or a 3-D walkthrough or any of the higher-end bells-and-whistles.