- Listen to your members (customers), but lead them; that is why they pay you.
- Show no fear, but make change with grace and clear communication.
- If you make a mistake, you can always make mid-course corrections; do not live in fear.
The affable Bob Hale reveals how he has led the fight with trade association innovation. He is willing to try almost anything if it helps his Houston Association of Realtors members. From creating a leading public portal to extending technology tools, he has tried controversial initiatives like agent productivity ratings. He rarely backs down, but he understands the art of deep and trusting relationships and collaboration.