• Stop sending customers market data they can't read.
  • It's critical that agents communicate complicated data in a shareable format.
  • Don't overthink what it takes to stay in touch with clients between sales.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

AreaPulse is Web tool that provides and delivers shareable, publish-ready real estate market reports.

Platform(s): Browser-agnostic; Mobile for iOS, Android
Ideal for: Agents and teams wanting to change the way they share market data

Top selling points

  • The platform offers excellent visual design and presentation themes.
  • It’s connected to many of the nation’s largest markets’ data sources.
  • There are easy-to-embed sign-up forms and data widgets you can plug into websites.

Things to consider

AreaPulse allows you to send reports weekly to customers. However, unless a prospect specifically asks for that kind of high-touch outreach, monthly is an adequate way to remain in touch.

Full review

I see all kinds of market reports come across my inbox.

The majority of them are indescribably tedious. Probably because they stem from some sort of convoluted Excel file or edited PDF supplied by the local MLS.

Please, give me something visually appealing. Isn’t this the age of the infographic?

AreaPulse’s primary developer, BlueRoof360’s Jarad Hull, knows quite a bit about graphic and user interface design. Thus, the reason for this now stand-alone tool, which was inspired by a feature provided to the company’s website design clients.


An AreaPulse screenshot.

AreaPulse delivers attractive, up-to-date market reports to customer on your behalf.

Reports are nicely divided into clear categories with bold numbers and easy-to-digest bytes of insight.

AreaPulse delivers attractive, up-to-date market reports to customer on your behalf.

AreaPulse supplies embed code to place sign-up widgets on your website.

Users can quickly create very narrow, custom reports from an iPhone or Android device.

Users need only enter an address and tap the responding map to create a radius search. This can be done and shared in about a minute.


An AreaPulse screenshot.

Reports offer all the necessary metrics, such as average price, how prices are trending, number of new homes, number of newly off-market homes, days on market and whatever else your customers need to understand the market.

The color-coded map view of area listings allows users to view full-page feature sheets of each property. Plot points are categorized by On Market, New, Off Market, Sold and Pending.

Agents can choose how often to send a report to customers who sign up. Choices are monthly, bi-monthly or weekly.


An AreaPulse screenshot.

AreaPulse has experienced a number of accounts asking for daily sends as a way to provide customers with new listings. However, the company has smartly resisted acquiescing. The software is designed to help you stay in touch with customers, not on top of them.

AreaPulse is on auto-pilot.

The dashboard gives you insight into how many people are receiving your reports, their contact information and the number of them opening it.

Perhaps my favorite feature of AreaPulse is its social media sharing tool.

Agents can share a component of any report as a visually concise graphic that snugly fits into the newsfeed of its respective social network. It looks great and doesn’t over-power viewers.


An AreaPulse screenshot.

Reports can also be downloaded as PDFs and parsed as individual widgets for embedding dynamic website content.

Although plenty competent on your mobile device, AreaPulse is underway with a Bootstrap renovation to ensure long-term mobile stability as the product grows.

I find AreaPulse’s ease of use, set-up and effective visual organization of what’s traditionally tedious real estate content a better alternative to TopProducer’s Market Snapshot.

Have a technology product you would like to discuss? Email Craig Rowe.

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