Agents should channel Zen gardeners to succeed with online leads

  • Agents have the potential to vastly boost the share of online leads that they convert into clients, according to studies that uncovered rates at which online leads transact.
  • Online leads who transact don't end up buying or selling until more than a year after connecting with brokerages online, the studies found.
  • Agents need to be patient and attentive with online leads to turn them into clients.

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Real estate agents can turn a much higher share of online leads into clients than is commonly thought — but only if they nurture those leads for a long, long time, waiting with Buddha-like patience for them to blossom into buyers and sellers.