Agents should channel Zen gardeners to succeed with online leads

The typical online lead that transacts within 2 years of connecting with a brokerage online takes more than a year to buy or sell
  • Agents have the potential to vastly boost the share of online leads that they convert into clients, according to studies that uncovered rates at which online leads transact.
  • Online leads who transact don't end up buying or selling until more than a year after connecting with brokerages online, the studies found.
  • Agents need to be patient and attentive with online leads to turn them into clients.

Real estate agents can turn a much higher share of online leads into clients than is commonly thought — but only if they nurture those leads for a long, long time, waiting with Buddha-like patience for them to blossom into buyers and sellers.