AgentIndustry News

Sindeo and NextHome eye national expansion with partnership

Technology-focused companies enter into co-marketing agreement aimed at reaching first-time homebuyers
  • Lender-paid mortgage originator Sindeo and real estate franchise NextHome have joined forces to meet the needs of first-time homebuyers.
  • The partnership will apply technology to make the real estate transaction simpler and more transparent for consumers, the companies said.
  • They will share marketing efforts to support the brokerage networks and increase consumer outreach.

Lender-paid mortgage originator Sindeo and real estate franchise NextHome have joined forces to meet the unique needs of first-time homebuyers, the companies announced this week.

The partnership will apply technology to make the real estate transaction simpler and more transparent for consumers, the companies said. Under the terms of their partnership, they will share marketing efforts to support the brokerage networks and increase consumer outreach.

Sindeo offers back-end technology that helps lenders process loans more efficiently and improves communication between homebuyers and real estate agents. The company works with more than 40 lenders that together offer more than 1,000 different loan programs.

Ginger Wilcox and James Dwiggins

Ginger Wilcox and James Dwiggins

“It is a great opportunity for us to work with a company who shares our commitment to streamlining the real estate process and ultimately offer a better way to purchase a home,” said NextHome CEO James Dwiggins. “Our mutual consumer-centric approach and progressive technology and marketing allow our members to provide the best service without compromise.”

Technology-focused NextHome operates under two brands: NextHome, which has more than 300 agents in 20 states, and Realty World Northern California and Northern Nevada, which has more than 900 agents. The company closes more than 6,000 transactions and nets more than $2 billion in sales volume per year.

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“Their modern approach to franchising and marketing resonates with real estate professionals across the country,” said Ginger Wilcox, Sindeo’s chief industry officer. “Sindeo shares the same dedication to modernize and simplify the financing side of real estate transactions for both agents and the clients they work with.”

“Our mutual consumer-centric approach and progressive technology and marketing allow our members to provide the best service without compromise.” – NextHome CEO James Dwiggins

The co-marketing agreement is also a strategic move intended to help both companies achieve national expansion.

Sindeo, launched in January, currently operates in six states and expects to process loans in 30 states by the end of the year. NextHome also began opening offices in January and now has 50 offices in 20 states. Both companies hope to do business in all 50 states by the end of 2016.

Sindeo also has marketing partnerships with San Francisco Bay Area neighbor, real estate brokerage Climb Real Estate, and Sea Coast Exclusive Properties, a 150‑agent brokerage with three offices in North San Diego.

Email Amy Swinderman.