As luxury listings 'heat' up in Miami, brokerage partners with NBA team

ONE Sotheby's will have a much larger presence at the American Airlines Arena, home of the Heat.
  • Brokerages are getting creative when it comes to attracting potential clients interested in luxury properties
  • Partnering with a professional sports organization could be a way for brokerages to establish professional athlete clients and expand their portfolio
  • Miami Beach has recently seen a significant number of homes sell for more than $5 million

ONE Sotheby’s International Realty has partnered with the Miami Heat to be the team’s official luxury real estate sponsor throughout the 2015-2016 season.