MarketingMarkets & Economy

As luxury listings ‘heat’ up in Miami, brokerage partners with NBA team

ONE Sotheby's will have a much larger presence at the American Airlines Arena, home of the Heat.
  • Brokerages are getting creative when it comes to attracting potential clients interested in luxury properties
  • Partnering with a professional sports organization could be a way for brokerages to establish professional athlete clients and expand their portfolio
  • Miami Beach has recently seen a significant number of homes sell for more than $5 million

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

As the inventory of luxury listings -- homes valued at more than $1 million -- grows in Miami-Dade County, one luxury brokerage inks a new partnership aimed at growing its exposure. ONE Sotheby's International Realty has partnered with the National Basketball Association's Miami Heat to be the team's official luxury real estate sponsor throughout the 2015-2016 season. According to the brokerage, this partnership gives the firm exposure throughout the American Airlines Arena, the home of the Heat, and the opportunity to support the team during philanthropic events. In short, ONE Sotheby's is looking to attract new clients, some of which could be Heat players, coaches, ownership or wealthy supporters of the team. The team's arena sits in downtown Miami, which is across Biscayne Bay from Miami Beach, South Beach, Bay Harbor Islands, Bal Harbour and Surfside-- all prime luxury markets. Torresigner / A recent report from Coldwell Banker Previews Internati...