BrokerageMLS & Associations

Instant messaging may smooth home showings for agents

New ShowingTime feature allows agents to chat in real time
  • ShowingTime is launching a free instant messaging feature for its 700,000 agent subscribers.
  • The feature will allow showing and listing agents to communicate in real time and answer questions or issues as they arise.
  • ShowingTime will be releasing new supply-and-demand reports that integrate its showing data with market statistics in the next 90 days.

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The logistics of home showings can sometimes be complicated. That's why ShowingTime is rolling out an instant messaging feature that the company hopes will help its 700,000 agent subscribers be more efficient. ShowingTime is a Chicago-based showing management technology company. The firm's new, free feature allows showing and listing agents to chat with each other in real time, either from their mobile devices or their desktop computers. Michael Lane "Showing agents sometimes have questions related to the showing when they are at the property or on the way to the property," ShowingTime President Michael Lane told Inman in an email. "They range from questions that they might have about how to access the property to questions the buyer might have as they walk through the home. Examples: 'Will the chandelier stay or go?' 'I can’t find the lock box.' 'What sort of closing timeframe can your seller accommodate?'" To take advantage of the feature, agents must belong to o...