More consumers — especially millennials — use the Internet’s array of rating websites and apps to judge the quality of everything from India pale ales (Untapped) to Cohen Brothers’ films (rottentomatoes.com). The latter has become a powerful influencer in the $40 billion dollar global movie industry. How long will it be before a website has similar pull on the real estate industry?
- Far too many business owners over-react to negative feedback. Unless handled terribly, a few bad reviews have never led to a company collapsing.
- More websites are emerging to rank and review real estate agents against one another. Some sites may favor advertisers.
- The best policy in all cases of negative public criticism is honesty.
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