More consumers — especially millennials — use the Internet’s array of rating websites and apps to judge the quality of everything from India pale ales (Untapped) to Cohen Brothers’ films (rottentomatoes.com). The latter has become a powerful influencer in the $40 billion dollar global movie industry. How long will it be before a website has similar pull on the real estate industry?
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SAN FRANCISCO — When consumers want to find a restaurant, they often use Yelp. When they want to suss out hotels, they frequently turn to TripAdvisor. And when they want to buy a clock, they might pull up Amazon.
There is a lot of fear, and no shortage of misconceptions, surrounding online reviews. Here are the straight facts about online reviews and how you can use the power of reviews to build your personal brand.
The authenticity in these reviews can be your greatest asset, as long as you are equipped to participate graciously in the conversation. Here are some simple tips to keep in mind that will protect and build your brand as you embrace the power of reviews.
By specializing in a particular locale, you can hone your marketing efforts to generate much better results than if you were broadly trying to cover your entire real estate market.