3 things agents should always remember about bad online reviews

  • Far too many business owners over-react to negative feedback. Unless handled terribly, a few bad reviews have never led to a company collapsing.
  • More websites are emerging to rank and review real estate agents against one another. Some sites may favor advertisers.
  • The best policy in all cases of negative public criticism is honesty.

Want to see the future of Real Estate tech?
Limited seating available for ICSF Hacker Connect, July 17

More consumers — especially millennials — use the Internet’s array of rating websites and apps to judge the quality of everything from India pale ales (Untapped) to Cohen Brothers’ films (rottentomatoes.com). The latter has become a powerful influencer in the $40 billion dollar global movie industry. How long will it be before a website has similar pull on the real estate industry?