3 things agents should always remember about bad online reviews

The Internet is becoming a bastion of anger and misplaced assessments of business.
  • Far too many business owners over-react to negative feedback. Unless handled terribly, a few bad reviews have never led to a company collapsing.
  • More websites are emerging to rank and review real estate agents against one another. Some sites may favor advertisers.
  • The best policy in all cases of negative public criticism is honesty.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. A few years ago on a trip into the Grand Canyon, a 21-year-old guest asked why the company I work for didn't have any YouTube videos about its trips. "That's the first thing I look for, so I wasn't sure we were going to book with you. But then I went to Yelp.... " Reviews help consumers judge quality As Teke Wiggin pointed out in this article, more consumers -- especially millennials -- use the Internet's array of rating websites and apps to judge the quality of everything from India pale ales (Untapped) to Cohen Brothers' films (rottentomatoes.com). The latter has become a powerful influencer in the $40 billion dollar global movie industry. How long will it be before a website has similar pull on the real estate industry? (Zillow doesn't count.) Rankmyagent.com is working toward that goal. Reach150 helps agents use testimonials as a platform for ...