Why one broker-owner showcases sold listing data on his website

  • Putting sold listings on your company website can increase your credibility in the market.
  • Having researched the sold listings themselves, homebuyers feel more confident about making a decision to buy.

A wise person once said: “People who have nothing to hide, hide nothing.” Scenic Sotheby’s International Realty broker/owner Blake Morar, who believes in transparency in the real estate market, likes this quote. And he seems to really believe it. For the past three months, Morar has prominently placed sold listings information of all the properties in his market in Santa Rosa Beach, Florida, on his website.