AgentBrokerage

Why one broker-owner showcases sold listing data on his website

A Florida Scenic Sotheby's International Realty broker wants to help educate buyers and sellers
  • Putting sold listings on your company website can increase your credibility in the market.
  • Having researched the sold listings themselves, homebuyers feel more confident about making a decision to buy.

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A wise person once said: "People who have nothing to hide, hide nothing.” Scenic Sotheby's International Realty broker/owner Blake Morar, who believes in transparency in the real estate market, likes this quote. And he seems to really believe it. For the past three months, Morar has prominently placed sold listings information of all the properties in his market in Santa Rosa Beach, Florida, on his website. It's something zealous homebuyers could probably find if they put their minds to it, but Morar has laid it out nicely and clearly for both buyers and sellers. Visitors can just click on the big central blue button on his home page marked “find sold properties,” and details and photos of recent sold listings -- including listing price, sold price and days on the market -- are all there. The inspiration It all began when Morar found out that the National Association of Realtors was planning to require MLSs to allow members to display sold listing data on their web...