AgentMarketing

How lead generation could be destroying your search engine rankings

Adding value is more helpful to your SERP
  • I know lead generation is the soul of any digital marketer. But that same technique is what is ruining your search engine rankings.
  • The main reason real estate agents find it difficult to break even on search engine result pages is that they focus on lead generation with a forced registration.
  • Using user intent and behavior to offer lead bait with an option to decline signing up is the only way search marketers can generate real estate leads without destroying their search engine rankings.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Have you ever wondered why all the organic listings related to your market are occupied by Zillow, realtor.com and other big businesses, without any agent websites showing up on the first page? A lot of agents have asked me that question, and the general perception is that striving for organic placement on search engine result pages (SERP) is a fruitless exercise for Realtors and agents. Just like Solomon Greene said here in one of my posts on Inman. There is no denying it: All organic placement, just like Greene said, has been occupied by all the national brands to the detriment of local agents who are supposed to have it because of their local nature. But the reverse is also the case, and I know a lot of agents must be asking why -- considering that when you analyze all the backlinks of these national portal pages, their link profile is not worthy to get them there. So why are all the national portals occupying first pages of search engine results page without f...