MarketingTechnology

17 ways to build a powerful online real estate marketing empire: Part 2

These tips will help you dominate your area of the Internet
  • Learning SEO is as easy as learning your ABCs because you can learn everything you need to know about SEO here at Inman, or you can just Google the term and get all the information you need to beat your competitors.
  • An anchor test is the visible links or words that are displayed when linking to another Web page; they are crucial to search engines as relevancy indicators.
  • Getting lots of backlinks to your website will increase your search engine rankings, but a high click-thru rate and low bounce rate will make you consolidate your rankings on search engine result pages.

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Read "17 ways to build a powerful online real estate marketing empire: Part 1." In this article, I will not only show you how to build a stable real estate Internet marketing strategy, but also one that will last forever. How to establish a real estate Internet marketing empire that will last forever 9. Learn SEO Not every real estate agent has the money to hire an SEO expert, especially new agents who are on a tight budget. Learning SEO is as easy as learning your ABCs because you can learn everything you need to know about SEO here at Inman, or you can just Google the term and get all the information you need to beat your competitors. 10. Diversify your anchor test What is an anchor test? An anchor test is the visible links or words that are displayed when linking to another Web page. Why is an anchor test necessary? Anchor tests are crucial to search engines because they use it as a relevancy indicator. For example, if your Web page is about San Antoni...