SEO is crazy — full of ups and downs, unlike any other digital marketing medium. It’s a specialty that keeps evolving and changing with the latest Google ranking algorithm released. According to MOZ, it’s estimated that Google changes its algorithms 500-600 times each year, though most of the changes are minor.
According to the National Association of Realtors, more than 90 percent of homebuyers make use of the internet when buying homes. That makes the internet a huge reservoir of real estate leads waiting to be mined by any agent.
SEO and PPC have one thing in common — they get you to the top of Google search results. In PPC, you are paying money to Google for every click that referred visitors to your website. But with SEO, you either do it yourself, or you hire a SEO agency to help you climb the search engine ladder to the top spot.
SEO is a journey, not a destination, and this idea has proven itself true time and time again. Most real estate agents’ websites got left behind after Google Panda and Penguin update not because Google prefers big brands such as Zillow, realtor.com and Trulia websites.
It surprises me when I see search engine organic placement being occupied by national real estate brands and not by agents website on local searches. Sometimes I wonder why that is — is it that real estate agents are lazy with SEO, or are they just plain bad at SEO?
Inbound marketing is the most powerful form of marketing real estate today. It focuses on using content to pull in potential clients. The primary focus of inbound marketing is creating highly targeted content and reaching out to your potential customers through blogs, social media, e-newsletters, SEO and other forms of content marketing.
Have you ever wondered why all the organic listings related to your market are occupied by Zillow, realtor.com and other big businesses, without any agent websites showing up on the first page? A lot of agents have asked me that question, and the general perception is that striving for organic placement on search engine result pages (SERP) is a fruitless exercise for Realtors and agents.
In this article, I will not only show you how to build a stable real estate Internet marketing strategy, but also one that will last forever.