What is best strategy for a broker-owner -- exit or grow?

Broker success, Bay Area housing market, Upstream and Zillow: Pacific Union CEO Mark McLaughlin explains it all
  • “I am not in the real estate business, I am the marketing business -- marketing homes and people.”
  • Agents must “have real-time access to decision support” from their broker.
  • “Must connect the cloud to the street” -- we must be invested in technology.
  • Bay Area trading fewer homes but price increases more than make up for the difference.

He talks, walks and executes like a successful CEO. Mark A. McLaughlin is Chief Executive Officer at Pacific Union International. McLaughlin acquired Pacific Union in August 2009.