- “I am not in the real estate business, I am the marketing business -- marketing homes and people.”
- Agents must “have real-time access to decision support” from their broker.
- “Must connect the cloud to the street” -- we must be invested in technology.
- Bay Area trading fewer homes but price increases more than make up for the difference.
He talks, walks and executes like a successful CEO. Mark A. McLaughlin is Chief Executive Officer at Pacific Union International. McLaughlin acquired Pacific Union in August 2009.
Pacific Union was ranked as the ninth-largest brokerage in the U.S. with 2014 sales volume of $6.75 billion. The luxury brokerage leads the Bay Area in residential real estate transactions in the sales-over-$3-million category. Over the past three years, Pacific Union has grown revenue by 158 percent.
The brokerage is also unusual in that title company giant Fidelity National Financial has a majority stake in Pacific Union International.