Some real estate agents love to be jacks-of-all trades. Now, those who like wear the hat of videographer have a new app and smartphone stabilizer they can use to shoot listing videos.

  • Video app and smartphone stabilizer could make producing listing videos easier for DIY real estate agents.
  • The app includes a real estate-specific tagging feature and generates video web pages that are permissible to link to in MLSs.
  • Agents can use the app for free for 30 days. After that it costs, $9.99 a month. The smartphone stabilizer is available for purchase on Amazon.

Some real estate agents love to be jacks-of-all trades.

Now, those who often throw on the hat of videographer have a new app and smartphone stabilizer they can use to shoot listing videos. The app makes it easy for agents to organize clips by location and generates a video web page that’s permissible to link to in a multiple listing service listing.

HouseLens Stabilizer

HouseLens Stabilizer

Nashville, Tennessee-based HouseLens, a marketing firm that produces various media for real estate agents in 40 housing markets, has unveiled the tools to cater to agents unlikely to enlist the services of the firm’s professional photographers.

“Professional services will always be the core of our business, but we know that there will always be agents who want to DIY their videos,” said HouseLens CEO Andrew Crefeld in a statement. “Quite simply, we want those agents to have the right tool for the job.”

“HouseLens DIY,” which is available for the iPhone 6 and Android 4.1 and up, is designed specifically for real estate agents, offering features including “real estate-specific tagging,” auto-editing, royalty-free music, and easy social sharing.

After an agent shoots a clip, the app will prompt the agent to tag the clip with a label describing the footage, such as “kitchen,” “living room” or “dining room.” Agents can then order the labeled clips inside the app and click to stitch them into a video with transitions.

“A lot of agents will have strong preferences about how they want to move through the house for the walkthrough,” said HouseLens Marketing Director Kathryn Royster, explaining the reasoning behind the tagging feature.

The app will also generate a web page that embeds the video in an unbranded video player. That’s so agents can add a video link to a listing in multiple listing services, most of which prohibit the inclusion of links to branded video players such as YouTube, Royster said. If an MLS syndicates listings to listing portals, video links added to those listings can then appear on listing portals, she said.

Agents can use HouseLens DIY for free for 30 days. After that, the app costs $9.99 a month or $99.99 for a year to host 10 videos at anytime.

Andrew Crefeld

Andrew Crefeld

HouseLens produces marketing media for agents including walkthrough listing videos (about 250 a week), photography, online 3-D models powered by Matterport (about 20 to 30 a week) and floor plans, according to Royster.

Video packages (including photos) start at $200 for up to 3,000 square feet. Online 3-D models cost $200 for up to 3,000 square feet. Agents can pay an additional $50 to get photographs along with their 3-D models.

“The more products agents combine, the better the pricing gets,” Royster said.

Email Teke Wiggin.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription