How to be a baby boomer in a millennial world

  • The Internet changed our consumer focus in a big way, and the tide grew stronger when services such as MySpace, YouTube and Facebook came a long.
  • We see millennials as those who created tech-driven business, but we forgot to learn the language and understand the culture.
  • Baby boomers need to change their push marketing practices and adjust to the millennial way of life.

We’re living in a shift. An enormous transition phase that few are recognizing the magnitude of. On one hand, we have the baby boomer generation that has performed the heavy lifting over the past several decades and paved the way for most of our industrial movements since the 1950s. Fast forward to 2015, and now we have the byproduct of the biggest population group in history yielding an even bigger pool of individuals who are finally shaping up to be strapping young men and women with a voice that’s beginning to develop.