Century 21 wooing Hispanics

  • Century 21 has hired an advertising agency to market itself to Hispanic homebuyers, sellers and real estate agents.
  • Century 21 has also sponsored a theatrical presentation and rolled out a Spanish version of its website to woo Hispanics.

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Marking the real estate franchisor’s latest bid to tap the Hispanic community for business and talent, Century 21 has partnered with Polvoara Advertising, a digital advertising agency that specializes in branding companies to the U.S. Hispanic market.