Century 21 wooing Hispanics

  • Century 21 has hired an advertising agency to market itself to Hispanic homebuyers, sellers and real estate agents.
  • Century 21 has also sponsored a theatrical presentation and rolled out a Spanish version of its website to woo Hispanics.

Marking the real estate franchisor’s latest bid to tap the Hispanic community for business and talent, Century 21 has partnered with Polvoara Advertising, a digital advertising agency that specializes in branding companies to the U.S. Hispanic market.