4 thoughtful ways to stay top-of-mind during the holidays

  • Yes, the holidays are busy, but they're also the perfect time of year to spread cheer and goodwill to your clients and prospects.
  • Take extra care to let clients know you're thinking about them, even if they're not thinking about you right now.
  • Who knows, your efforts could spur referrals during holiday parties and gatherings.

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People are busy with shopping, family gatherings, parties and traveling during the holidays. They might not be thinking much about their real estate agent right now. Therefore, you might find yourself in a bit of a lull this time of year. Does that mean an agent like yourself should stop communicating with past clients and prospects until the holidays are over? No. Consistent communication is key to remaining top-of-mind, and the holidays are the perfect time to be thoughtful and provide extra value to clients and prospects. Here are some simple tactics that can help keep you top-of-mind during the holidays: 1. Send new homeowners a thoughtful gift  If you recently sold a property to a client, don't let the opportunity to send them a thoughtful gift pass you by. You should be doing this no matter what time of year it is. Some generic, year-round gift ideas include a welcome mat for the front door, an Angie's list subscription or even a sturdy key ring. If you're fee...