Are you an agent who feels like you are caught on a treadmill – working around the clock, but not going anywhere? This is a common occurrence among real estate professionals who do not have a cohesive system for marketing strategies.
Whew. Where did the time go? The new year is here, and it’s time for a fresh start to all of your real estate marketing initiatives. There’s no doubt you want this year to be even better than last year. Kick off 2016 with a good start so you can generate more referrals and repeat clients.
People are busy with shopping, family gatherings, parties and traveling during the holidays. They might not be thinking much about their real estate agent right now. Therefore, you might find yourself in a bit of a lull this time of year.
Direct mail is an effective marketing tactic for agents. So are email newsletters. If you want your real estate marketing to be as successful as possible, you should be doing both.
Sending direct mail newsletters to past clients is a great way to ensure you stay top-of-mind. If a person gets a piece of direct mail with your name on it, they’ll be instantly reminded of the exceptional service you provided them and will be more likely to think of you when they need that service again.