It's hard to believe that another new year is right around the corner. Each year, the ideas behind real estate marketing shift a little. Modern methods become increasingly important while others lose priority. Through my 12 years experience involved in cutting-edge real estate marketing, I have seen many trends change and, along with it, the playing field for agents. Do you want to bump up your game and be more competitive in 2016? These are the things you should be thinking about from a marketing perspective as we enter the new year: 1. Make a business plan If you don't have a business plan -- if you have never had a business plan -- start work on this now. Every successful agent I have ever spoken to had a plan of some kind before experiencing immense success in this industry. As is true in any business, it's vital to quantify goals, set a plan to reach them and stay on track throughout the year. Bloomua / Shutterstock.com 2. Use Facebook regularly Faceboo...
- Facebook is still the name of the game when it comes to social media.
- YouTube, which is owned by Google, should be a vital component of your strategy as it becomes increasingly important to SEO as well as consumer searching.
- You can Google anything -- so can a potential client. Set up Google alerts to make sure you know what is being said about you and manage it.