Marketing

How to fill your target market gap

Use social media to your advantage
  • A target marketing gap is a percentage of people who never see your promotional efforts.
  • You can fill your gap with several methods including using social media and calling other agents.
  • You are your brand, so be consistent.

A target marketing gap is a small percentage of people who never see your marketing. It’s my goal today to teach you how to fill that gap.

  • Call other agents who you think might have a buyer in that price range.
  • Contact agents outside of your area to see if they can refer a buyer in that price range.
  • Use your target marketing information to buy cheap ads on Facebook and Twitter.
  • Make your listing as a game on Facebook. Shoot a video of the listing and share it on several sites. Then post: “Offering a contest: Comment in the comment section the feature you love the most, and share to qualify for my $100 gift card giveaway.”

Remember, you are branding yourself in this process. You are your brand. Your branding material has to be consistent.

Find a photographer, a video guy, a stager who¬†you love. Then post their products on all social media, and give them a compliment on what a great job they did. You are now marketing them, you and your listing. It’s so effective.

You can see more videos on marketing for real estate agent on my YouTube.

Melinda Goodwin is Luxury Home Division Director with Engel & Volkers St. George, Utah. Follow her on Twitter or Facebook.

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