How to create a marketing plan with a focus group

  • Focus groups are highly underused in real estate.
  • Gather a group of people with a stake in the housing game and have an honest talk about the listing.
  • Use the notes from the focus groups to help sellers understand the specifics.

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Marketing professionals are very familiar with focus groups. I have never seen a real estate agent incorporate one into a marketing plan, so I think this will be valuable to you as an agent — especially when developing a strategy for a hard-to-sell or luxury listing.