The new year is here, and now is the time when you should begin preparing your real estate business for success in 2016. In today's digitally driven marketplace, few growth techniques are more effective than building a powerful collection of positive online reviews that will, in turn, boost your online reputation. So far in 2015, we've seen a huge increase in the number of consumers turning to online reviews for choosing which real estate professional to work with. In increasing numbers, people are relying on these online reviews to make all types of important decisions. According to Statista, since 2012 the percentage of consumers who read online reviews when selecting a local business or professional has increased from 76 to 92 percent -- including a 4 percent gain between 2014 and 2015. Based on the current momentum, there's no doubt that an even greater number of buyers and sellers will find themselves searching through digital review platforms during the real estate ...
- The number of consumers using online reviews to select businesses has increased from 76 percent to 92 percent since 2012.
- Choose a platform that allows you to leverage positive reviews to your social media and Web presences.
- Early on, begin talking to your clients about the importance of feedback for your business.