Have a game plan for your 2016 technology decisions

Brokers and agents can be too quick to judge a software investment -- maybe it's them that isn't working
  • The success of a technology investment is not solely the responsibility of the technology.

A reader asked me to recommend a CRM. While I was flattered he saw me as a credible source of agent technology advice, it’s a very tough question. I know nothing about his business other than he’s a one-person shop. What surprised me was that he asked for a recommendation that would be easy to “switch from” if it didn’t work out.