New agents thriving under Coldwell Banker recruitment strategy

The brokerage outlines its recruitment strategy in 2015
  • Coldwell Banker Residential Brokerage is hiring more career-minded sales associates leading to higher productivity in their first year than previous years.
  • Coldwell Banker said its top agents help attract new recruits.
  • Senior management is very hands-on with new arrivals to the company and helps them settle in.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Aly Dunne Aly Dunne, the Irish-born rookie of the year at Coldwell Banker’s Malibu West office, was an international model at the age of 13. She was photographed by Helmut Newton and David Bailey for Elle, Italian Vogue and Harper’s Bazaar. She worked in fashion for 25 years. And Dunne had seven listings in her first seven months as a real estate agent in 2015. The highly motivated sales associate is part of a new generation of agents who have joined Coldwell Banker Residential Brokerage in the last year, a cohort which has been 34 percent more productive than the previous year's group. Encouragement from above Dunne, who specializes in luxury estates on Malibu Beach, works with former Malibu mayor and attorney Andy Stern, who was recently promoted from sales associate to manager of the Malibu West office. As well as the support from Stern and other senior agents in the office, Dunne has been pleasantly surprised by the encouragement she has received from Bob Foster...