- All agents need to find a way to reach mobile home shoppers and sellers. Stop thinking your customers don't fit the profile.
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SavvyCard is a mobile marketing solution for real estate agents offering smartphone-ready listing websites.
Platform(s): iOS, Android, browser-agnostic
Ideal for: Any brokerage, team or agent without a responsive website or mobile marketing strategy
Top selling points
- Listing pages present cleanly and are easy to navigate
- SavvyCard sites are easy to publish and share
- One-click calling, texting or email
Things to consider
The sites function very well and can be effective communication drivers but are somewhat visually dated. If you already have a responsive website, you may not need SavvyCard.
I was initially skeptical of this product because its pitchman sent me an email with an enormous, inbox-invading signature graphic — that had a QR code in it.
QR codes are as popular as white Velcro Reeboks and it’s bad enough agents today equate success with the number of three letter certifications they can attach to an email signature. Needless to say, my tolerance for superfluous email signatures was adequately tested.
Admittedly, I am quick to judge; I decided to give this pitch more consideration.
I discovered that SavvyCard is a very cool way for agents to quickly roll out a mobile marketing solution via smartphone-ready websites.
They look and feel like an app because upon initially receiving a link to one via text, you are asked to save the card to your home screen. Simple stuff.
While it looks like an app and is accessed accordingly, it’s essentially a shortcut to your SavvyCard website. Asking the user to save it establishes a simple but effective bridge between the agent and customer.
Each SavvyCard site has fat glossy buttons to access an agents’ featured listings or the entire MLS.
The software does an excellent job designing what is usually tedious association data for the mobile interface.
SavvyCard is a very cool way for agents to quickly roll out a mobile marketing solution.
Entire brokerages, teams and individuals can have a SavvyCard site. Listings are easily parsed accordingly, too.
The St. Petersburg, Florida company handles much of the setup for users and provides extensive training. I doubt much would be needed, however; it’s all quite intuitive.
What stands out to me are the individual listing sites. Sellers should be psyched to see their home presented this cleanly on a platform not named Zillow or realtor.com.
All content found within a SavvyCard site can be shared quickly in a couple of taps. Again, it’s a website, so anywhere you can put a link you can disseminate your SavvyCard.
On the other end, agent users can track what’s been shared, opened or has somehow engaged a consumer.
I was additionally impressed to learn that SavvyCard has established influential association partnerships, in which every agent member will be eligible for a SavvyCard.
The company has carved inroads with the Miami Association of Realtors, Pinellas Realtor Organization and the Realtor Association of Greater Fort Myers and the Beach. In Denver, SavvyCard has an agreement with the South Metro Denver Realtor Association and the Denver Metro Association of Realtors.
It’s in talks with two others in Florida.
I was additionally impressed to learn that SavvyCard has established influential association partnerships.
As of now, the company reports more than 100,000 users. I did not verify what level of activity verifies a user.
Another feature available to SavvyCard users is a service provider directory for a consumer’s market.
You’ve seen this before; several stand-alone apps offer such a feature. I don’t think they’re effective for much longer than a couple of months after closing. After which, friends and Yelp handle the majority of the home repair recommendations.
Despite a superfluous feature or two and somewhat out-of-touch visuals, SavvyCard is a smart, simple way for agents to get themselves on the mobile device screens of their market’s buyers and sellers.
Have a technology product you would like to discuss? Email Craig Rowe.