Whether your personality leans more toward the creative side or you prefer to follow systems to-the-books, practices can help you not only gather leads, but keep them for life.

Chavi Hohm with Team Diva at Coldwell Banker in Seattle and Kenny Truong with Climb SF share their best practices for gathering, converting and keeping leads.

Hohm says, create an environment where people will come to you first. It will take some time initially, but it will be worth it. People will seek you out and know that they want to work with you already.

Have good systems in place, and sometimes that means that there are specific tools for specific goals, said Truong.

Be transparent and offer content that is meaningful to your audience, whether that’s video, blogs or photos.

Be a part of your community. Team Diva throws fundraising events and is involved with local bands and music festivals.

Whether you’re good at managing CRMs or you have stellar email marketing tactics, own what works for you.

When you’re a part of a team, you need to be collaborative with everyone. Truong uses group text messages with clients and agents to stay in the loop and shares information through Slack.

Leads will most likely convert if they can relate to their agent. Feel out the personality, who the person is and match leads appropriately with someone on your team who will be the best.

Go with your gut in the first conversation. You’ll know if it will or will not be a good fit, and don’t be afraid to let it go if you don’t feel like it will be a good partnership.

Normal is boring. Find your specialty — be unique, funky and interesting.

Email Kimberly Manning

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription