Glenn Kelman, the CEO of high-tech brokerage Redfin, has a tip for brokerages and agents who want to entice consumers into requesting showings from listing pages: don’t feature the photo of an agent. Prominently displaying a faceless scheduling tool will generate many more leads, he said.
- Only route requests to agents who are free; sign up for showing on demand apps; integrate turnkey scheduling tools into websites and outsource showings to colleagues when you're tied up.
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