Live Baltimore boasts about city’s low cost of living against DC

Highlighting price differential is group's marketing strategy
  • Live Baltimore is a nonprofit that sells potential residents on calling Baltimore home.
  • Recent print ad and social media campaigns by the group showcase Baltimore's lower housing costs.
  • Even with a recent increase in MARC transit prices, fares are still less than parking in D.C., and the train is less hassle than driving.

It’s not your imagination: as prices heat up in major metros such as Washington, D.C., cities that hug the big metro’s perimeter are ramping up promotional efforts about their towns. Anything from fresh websites to promotional campaigns large and small is part of the mix to sell outlying, lower-cost area to potential homebuyers is fair game.