Your clients are finding the house on Zillow, doing their own school research, securing their own mortgage, and even figuring out the comps -- so why do they need you, exactly? And why should they pay you 3 percent? Jed Carlson opened up his lecture at ICNY with this (probably familiar) argument many agents have heard, and from there spun it into a lesson about the music industry, consumer behavior and why the agents-as-sherpas philosophy makes a lot of sense in real estate. Please see the entire transcript of Jed's talk below: Why do I need you? Let’s welcome Jed Carlson from Adwerx to explain. (Clapping) Listen, I found the house on Zillow. We did the SKU research. We secured the mortgage ourselves. We even figured out the comps. We did it all from our phone. So no disrespect but why do I need you again? And why on earth would I pay you 3%? This was a conversation a real estate agent relayed to me that they’d had with a prospective client. And althou...
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