• Not everyone cares about football. You can have a successful open house on Super Bowl Sunday.
  • Make your open house a Super Bowl celebration by offering snacks and playing the game.
  • Although you can draw in good business on Sunday, consider unwinding and making it a day for family.

Are you ready for some football?! What about an open house?

The weekend is primetime for open houses, but what happens when the nation’s most watched football game happens at the same time? Some agents say to take a timeout, while others are going for the touchdown.

Take a look at what the industry has to say about having an open house on Super Bowl Sunday.

Pros

Some people don’t care about the Super Bowl. As Ted Ramirez gently points out, not everyone is a football fan. Having an open house on Super Bowl Sunday can pull in potential buyers who aren’t worried about whether Broncos or Panthers will win.

“If you’re not in the team areas, then yes, yes, yes,” says agent Jennifer Broyles Picard. “The rest of the country will not stop living for the whole day, just the evening.”

Reduced competition. The Super Bowl is a huge deal, and most people will be at home eating hot wings instead of walking buyers through a property.

But for those who squeeze a little time out of their day to work, there can be huge rewards. Carmen Jiminez-Phillips says she’s successfully sold a listing every Super Bowl Sunday for the past two years.

Open house image via Shutterstock.

Open house image via Shutterstock.

You can mix business and pleasure. Many agents took this route and said to make the open house Super Bowl themed.

Lisa Finks says she’s going to have a “guess the final score game for a $50 prize.” Other agents are planning to provide snack foods and play the game for buyers who’d rather watch the game while their spouse tours the house.

Cons

It’s not always about “winning.” Over the past year, people have become aware of the phenomenon called “the glorification of busy,” and how it can stop us from unwinding and enjoying the other parts of life.

Some agents encouraged their colleagues to take a day off and enjoy time with family with no distractions. As Matthew Sponaugle says, “Hustle and grind so you can enjoy the time YOU enjoy.”

Will you be sitting this one out or gearing up for another play this Sunday? Share your plans with me in the comments below.

Email Marian McPherson.

Connect with me on Facebook!

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription