As an SEO adviser to the real estate industry, I am asked or come across questions about niche sites all too often. The main questions being, "Should I start a niche site?" or "What niche should I target?" The allure to this marketing tactic is real. The logic sounds good, the tactic seems clever and everyone tells you to focus on a niche. So why wouldn't you have a niche site -- or 12? Well, here is my advice on starting a niche site in almost every situation: Don’t do it. Before we dive into this, let me be very clear about something. I am a huge believer in niching for success, especially if you are new to real estate. I am not telling you to be unfocused or to not target a niche. What I am telling you is that you should have a single, branded website for all of your niches. Let me explain why. 1. Niche sites are a bad SEO strategy today One of the main reasons, if not the main reason, you are wanting to start a niche site is to rank it for a specific key...
- Building an authoritative website takes lots of resources. Don't spread yours thin on multiple domains.
- Consumers visit and act on websites that they trust. Your website must invoke trust and attempt to build a relationship.
- Powerful brands are reaping more and more SEO benefit; don't neglect branding for SEO -- they are becoming one in the same.
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