As an SEO adviser to the real estate industry, I am asked or come across questions about niche sites all too often. The main questions are, “Should I start a niche site?” or “What niche should I target?” The allure to this marketing tactic is real. The logic sounds good, the tactic seems clever and everyone tells you to focus on a niche. So why wouldn’t you have a niche site — or 12?
- Building an authoritative website takes lots of resources. Don't spread yours thin on multiple domains.
- Consumers visit and act on websites that they trust. Your website must invoke trust and attempt to build a relationship.
- Powerful brands are reaping more and more SEO benefit; don't neglect branding for SEO -- they are becoming one in the same.