As an SEO adviser to the real estate industry, I am asked or come across questions about niche sites all too often. The main questions are, “Should I start a niche site?” or “What niche should I target?” The allure to this marketing tactic is real. The logic sounds good, the tactic seems clever and everyone tells you to focus on a niche. So why wouldn’t you have a niche site — or 12?
Your website is your marketing hub. All your marketing efforts tie back to it in one way or another, which makes it your most valuable digital asset. With your website in the middle of everything, it must have the capabilities to handle everything you throw at it.