By the end of 2016, Keller Williams will be beta testing what the company is calling the "next evolution" of its eEdge software platform. Big words from the franchisor. What exactly do they mean, though? Well, KW has hired the former chief innovation officer for RAPP, one of the most notable direct marketing companies on the planet, Josh Team. He was named one of Business Insider's "30 Most Creative People In Advertising Under 30," and he's the new chief innovation officer for the franchisor -- a brand-new position. Team has got big plans for eEdge and KW technology as a whole. Josh Team "I started a conversation with Chris Heller in early 2015, and we spent months discussing whether there was a partnership to be made," said Team. "When you look at the industry, I think it’s safe to say that there’s a lot of opportunity still. You look at other industries, and some of the basic blocking and tacking of behavioral analytics and consumer-driven experiences off of dat...
- Former RAPP chief innovation officer Josh Team has joined Keller Williams, with plans to overhaul eEdge.
- The franchisor is partnering with Placester to provide "core plumbing" for tech changes needed.
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