How to become more valuable than Google

Why being human can help you dominate in a digital world
  • Hyper-local, human insights beat an algorithm every time.
  • Humans crave other human experiences and prefer working with people over tech.
  • Learning from experience and empathy are human-specific attributes that allow you to give great advice to your clients.

In a tech-connected, digital world that serves up information on demand (and on the go), real estate professionals are tasked with staying relevant and providing value to the consumer — who can Google everything — now more than ever.