How to become more valuable than Google

  • Hyper-local, human insights beat an algorithm every time.
  • Humans crave other human experiences and prefer working with people over tech.
  • Learning from experience and empathy are human-specific attributes that allow you to give great advice to your clients.

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In a tech-connected, digital world that serves up information on demand (and on the go), real estate professionals are tasked with staying relevant and providing value to the consumer — who can Google everything — now more than ever.