Are you ignoring online lead generation because ‘nothing beats a handshake?’

  • Don’t be foolish in your quest to prove that face-to-face is what matters.
  • Don’t throw the baby out with the bath water, it’s not a one versus the other game.
  • Strategic use of your time is more important than 1,000 hand shakes.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If you want to know what really gets my goat -- hang out in one of the plethora of real estate agent-focused Facebook groups for a single hour and just observe. Watch the discussions between the "it's a relationship business" crowd and the online lead generation crowd. It's like Democrat vs. Republican, Ford vs. Chevy, Coke vs. Pepsi. Apparently, there is one way and one way only that real estate can be done. That is, according to the "it's a relationship business" crowd, in person at all times -- for all things. Of course, it's based on opinion -- much of which is personal preference, not based on solid statistics, data or facts. Nothing beats a handshake? I have no idea where they come up with these things. Maybe it's a fear of technology? Maybe it's in retaliation to the rapidly increasing changes in our world today? Who knows. But what I do know is that ignoring online lead generation because "nothing beats a handshake" is the absolute worst thing you can do for your...