Are you ignoring online lead generation because 'nothing beats a handshake?'

To build relationships, you've got to generate leads first and shake hands second
  • Don’t be foolish in your quest to prove that face-to-face is what matters.
  • Don’t throw the baby out with the bath water, it’s not a one versus the other game.
  • Strategic use of your time is more important than 1,000 hand shakes.

If you want to know what really gets my goat — hang out in one of the plethora of real estate agent focused Facebook groups for a single hour and just observe. Watch the discussions between the “it’s a relationship business” crowd and the “online lead generation” crowd.