Why use Snapchat for real estate? Documenting the daily behind-the-scenes of how you are helping your clients and showcasing your local expertise through video is powerful. Gary Vaynerchuk was the keynote speaker for ICSF16, and he urged every attendee to become a media company first and a real estate professional second.
Snapchat is often characterized as a social media platform. That’s sort of accurate — Snapchat is first and foremost a messaging platform like Facebook Messenger or WeChat that happens to have a very social component to it.
Some people reading this right now don’t believe that Snapchat can help them develop a strong personal brand, generate an actual real estate transaction or teach them about modern marketing. You don’t have to believe something for it to be true.
The real estate industry knows a thing or two about change, for better or for worse. Access to data and property information is as easy as pulling out my iPhone. It seems like every week we hear about a new app, platform or social network that’s “indispensable” for leveling up lead generation or building brand awareness — all the while creating a digital dizziness that can make your head spin.
Video is shared 1,200 percent more times than links and text combined, and it drives a 157 percent increase in organic traffic from search engines. A powerful marketing tool, video is one of, if not the most, engaging form of content used today.
In today’s peer-to-peer economy, we depend on the experiences of others to help us make our own decisions — something you should think about as you connect with consumers in your business. It’s a psychological phenomenon called social proof, and at the most basic level, it means that we value the wisdom of the group.