Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Mapme is a custom, interactive map creation tool. Platform(s): Browser-based, agnostic Ideal for: Agents who want to use content-rich maps and location-based marketing to differentiate listings Top selling points Strong visuals Ease of use Array of use cases Things to consider You may not think about maps as more than an image box next to an address, but as real estate decisions grow more based on lifestyle and highly specific locales, buyers will increasingly want to explore the areas around a potential home. Maps offer a valuable untapped resource for this kind of marketing. Full review I'm a fool for maps. I have map prints on my office walls, collect national park maps like our grandfathers did baseball cards, and will eschew a GPS every time in favor of the paper-based insight of a talented cartographer. Since real estate is all about location,...
- If real estate is so location based, why are maps so infrequently used as marketing tools?
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