Those agents and brokerages who generate leads off of pay-per-click might have noticed some significant changes last Friday with Google AdWords. Those ad slots that once appeared on the righthand side of all Google search results are now gone, and in their place, a new ad slot has been opened above the organic results — bringing the total number of ads that appear there to four.
- Google AdWords has reduced the number of ads that show on search results.
- It's a good idea to diversify your ad dollar with both PPC and free advertising.
- In the future, organic positioning will matter more than before.