4 things to consider with the big Google AdWords changes

  • Google AdWords has reduced the number of ads that show on search results.
  • It's a good idea to diversify your ad dollar with both PPC and free advertising.
  • In the future, organic positioning will matter more than before.

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Those agents and brokerages who generate leads off of pay-per-click might have noticed some significant changes last Friday with Google AdWords. Those ad slots that once appeared on the right-hand side of all Google search results are now gone, and in their place, a new ad slot has been opened above the organic results -- bringing the total number of ads that appear there to four. Here is one example of a current result set with the fourth new ad spot. And here is what it looked like before last Friday: It's a pretty dramatic difference with the side ads gone! Although it's still early, and it's going to take awhile for the dust to settle, this is potentially a huge change for those who have been using those now-missing righthand slots for more affordable exposure or to test out new campaigns. Why did Google do this? What does it mean? I'll try to cover what we know now, what I think will happen and how to deal with it. Why did Google make this change? Google didn't r...