Placester, real estate website provider, launches industry partner program for real estate tech vendors

Industry Partner program could put more tools at fingertips of tens of thousands of agents
  • Tech vendors who join Placester's 'Industry Partner' program can put their products at the fingertips of tens of thousands of agents.

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Real estate website provider Placester has launched a program aimed integrating the tools and services of various tech vendors into its platform. Vendors who join Placester's "Industry Partner" program will be able to put their products at the fingertips of tens of thousands of real estate agents who use Placester's platform. "This new partner program enables us to link leading providers in a way that adds tremendous value, reach and scale for Placester customers," said Frederick Townes, chief operating officer of Placester, in a statement. The program is split up into three vendor categories: apps, data and services. 3 early partners and $50 million in funding In launching the Industry Partner program, Placester announced three early partners: BrandCo (service partner), a provider of real estate branding guidance and content, Open Home Pro (app partner), a sign-in and lead-follow up app for open houses, and Maponics (data partner), a data provider whose neig...