Relola, an online property marketing and agent-buyer communication platform, revamped its site navigation and visuals. Whereas the previous site led buyers and agents down separate content paths, this one does a much better job of merging their content needs. The result is a significantly improved representation of the company’s intent.
- Open collaboration between agents and buyers before agency is growing rapidly -- to the industry's benefit. Relola is one such example of a company looking to bolster that trend.