Colorado's largest MLS, REcolorado, is now offering the state's MLSs and associations the ability to display their members' listings on its own listing site, REcolorado.com, at no charge. The program -- dubbed "Your Listing. Your Lead." -- follows industry-developed fair display guidelines. This means listing agents are the only agents displayed next to listings, along with their contact information. Realtor associations and MLSs that choose to participate in the program will receive monthly metrics reports that quantify the performance of their member’s listings on REcolorado.com and they will be prominently displayed as the listing source, REcolorado said. When asked why REcolorado was offering the program, spokeswoman Deborah Shipley said in an email, "To provide more no-cost leads to brokers from across the state. Our intent is to bring more visitors to REcolorado.com so Colorado agents will get more visibility for their listings. "Real estate is local so marketin...
- REcolorado has rolled out a new program offering to display listings from other MLSs and associations at no charge on REcolorado.com.
- Listing agents will be the only agents displayed next to listings.
- A fellow Colorado MLS, IRES, offers a similar program.
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