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Ten-X introduces residential for-sale platform

The online marketplace gives details of its residential home sale platform, Ten-X Homes
  • Ten-X's residential sales platform, Ten-X Homes, launches this Friday at SXSW.
  • It will offer homes from a wide range of sellers, including banks, investors, institutions, homebuilders and agents.
  • Ten-X Homes will initially launch in four markets: Dallas, Denver, Miami and Phoenix.

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Ten-X, the online real estate marketplace formerly known as Auction.com, has unveiled more details on the residential platform, Ten-X Homes, to be launched at SXSW (South By Southwest) Interactive, a technology and networking event, in Austin tomorrow. At launch, Ten-X Homes will offer between 400 and 500 "move-in ready" single-family homes from a range of sellers, including banks, investors, institutions, new homebuilders and agents. Carrington Real Estate in Aliso Viejo, California, a full-service brokerage, will be trying out the home sale platform. Traditional transactions meet modern convenience Said Ten-X CEO Tim Morse: “Our new platforms combine the familiarity of traditional real estate transactions with the transparency, efficiency and ease that the Internet has brought to other market sectors, like travel and financial services, and sets a new standard for our industry.” Ten-X chief marketing officer, Rick Sharga, said, "Of the properties that we are launching...