Brokerage

Office managers key to John Aaroe Group’s LA expansion

Brokerage focuses on the hiring of local managers
  • Next office addition for John Aaroe Group should be in Silver Lake.
  • John Aaroe cites Waze as an app that is noticeably affecting the desirability of certain streets.
  • Large agent teams will become a bigger component of the LA brokerage community.

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After establishing a downtown office and with plans to open a Studio City operation in the coming weeks, John Aaroe knows the key to setting up shop in a new neighborhood. "It's not difficult if you've hired the right manager," said the owner of luxury brokerage John Aaroe Group. When selecting a manager to open a new office the brokerage ensures the individual is from the local marketplace. In short, someone who has lived and worked in that neighborhood for a number of years, often a local of the city or neighborhood. "Someone who knows the most popular public schools (and) what streets are more desirable. Information you can't learn through technology," Aaroe said. Although not a brokerage "ideally suited to bring in a lot of new agents," John Aaroe Group will add individuals this year. Again, the office manager will play a key role. "The manager knows the brokerage community and knows who the people are you'd be proud to have with your firm," he added. John Aa...